RECRUITMENT
What I’ve done at this phase of the employee lifecycle:
Defined candidate personas
Crafted job descriptions
Owned social media recruitment efforts
Created content for careers & internship pages
Led internship program engagement (content creation, social media marketing, onboarding, engagement, graduation)
Developed employer branding campaigns
Streamlined the hiring process
Collected and acted upon candidate feedback
Conceptualized and launched referral programs
… have a closer look at some of my projects
A COLD APPROACH WITH A TWIST
PROJECT
Context: In 2021, Amdaris recruiters struggled to approach LinkedIn candidates who stopped responding due to a rapidly growing IT market in Moldova. The overflow of messages from competing companies created a saturated market with unresponsive candidates.
Action: Recognizing the trend of people preferring videos over images and text, proven by TikTok's success, I created a recruitment video to attract potential candidates. To achieve this, I oversaw every aspect of the project, including developing the creative concept, writing the script, selecting the filming company, and negotiating rates. I also rehearsed with the recruiters who appeared in the video on the tonality and gesturing. I’ve scouted the filming locations and coordinated with the videographer to ensure a successful shoot.
Outcome: The rate of response from approached candidates increased by 40%.
Note: Although Amdaris operates in English, we produced the videos in Romanian and Russian to establish a more personalized connection with our target audience, who primarily spoke these languages.
The original version of the video didn’t include Eng subtitles. I have added them for your convenience.
THE eNPS RESULTS
PROJECT
Context: AllCloud conducted biannual eNPS surveys to measure employee satisfaction.
Action: I noticed that the company's rating has steadily improved over the last three years. To display the company's values and celebrate its remarkable achievements, which are very challenging to maintain, I created a video using the PowToon application. The video was shared on the company's social media pages to entice potential candidates and increase employee pride.
Outcome: Through this project, I uncovered the genuine brand ambassadors within AllCloud's workforce. The video was shared by 34 employees, either by reposting from the company's page or through personal sharing. I later approached these employees for other projects since I knew they would agree. Additionally, the recruitment team started using this video during interviews to convince potential candidates that AllCloud is a company worth considering as an employer.
THE INTERNSHIP
PROJECT
Context: Amdaris' internship program fosters a knowledge-sharing culture and develops a talented pool of professionals. The company takes the training program seriously and aims to recruit top performers while passing on essential skills.
Action: I managed the internship program's engagement and had to develop and implement social media and university campaigns to attract potential candidates and promote the program. I created engaging content such as banners, articles, videos, and posts to showcase the internship experience throughout the program. I also organized onboarding events such as company orientation, icebreakers, and graduation ceremonies for interns. Lastly, I conducted surveys to gather feedback on improving future internship programs.
Outcome: The company was receiving hundreds of applications. The volume of applications grew with each edition, leading them to extend the program from 15-20 to 25-30 participants to allow more applicants to experience it. The post-graduation employment rate ranged from 50% to 90%.
THE INTERNSHIP PAGE
PROJECT
I created this page to offer potential students a comprehensive view of the internship program. This includes insights into the teaching methods, the recruitment process, success stories of former interns, tips on how to excel during the internship, and information on other development opportunities that await them in the future.
THE SECRET RECRUITMENT
PROJECT
In 2020, during a period of significant company growth, we noticed that we were not attracting enough employees from our competitors. As a result, we conducted thorough research on our competitors' employees' pain points and indirectly offered them a solution to their problems. We aimed to demonstrate that Amdaris’ company culture aligns perfectly with their aspirations.
I executed all the projects showcased here as part of my employer branding strategy while at Adm In Me, Amdaris, or AllCloud. I also took all the photos on this website.
